Our Story
Tamashee began as a set of social goals, which are now the core values for all of its work.
Preserving Identity | Tamashee products have been inspired by research of cultural designs and patterns. Tamashee carefully studies the history, form, and function of each cultural design and revives certain key elements of the past through its products.
Representing Culture | Tamashee seeks to redefine traditional elements into contemporary designs and to make them appealing to both traditional regional and modern international tastes. Tamashee has evolved the construction of traditional footwear by pioneering modern day methods and applying them to traditional techniques.
Coloring Lives | Creating an impact in the society is the most important of Tamashee’s causes. Tamashee achieves this by spreading information about unique elements of the Arabian Peninsula’s rich history and providing a platform and a network for emerging creatives from the Arabian Peninsula to display and spread awareness of their talent.
At Tamashee, we put immense thought into every product and experience we offer. For our products, extensive research goes into each collection, focusing on the materials used, the regional craftsmanship, and the compelling stories they tell. Our experiences aim to immerse you in the rich culture of the Arabian Peninsula, whether through curated events or visits to various regions and their surroundings. You’ll experience the culture firsthand through its people, cuisine, heritage, art, dances, and more.
The word Tamashee is constructed using two Arabic words: Mashee (to walk) and Yatamasha (compatible).
Through our work, Tamashee strives to craft a soulful narrative that advances the identity of the Arabian Gulf. This can be seen in both our experiences and products. Our products showcase this through the reintroduction of the turquoise color; a prevalent color used in clothing as well as accessories in the past through the Arabian Peninsula, the preservation and development of regional footwear rings, and the use of the Hijri calendar.
Additionally, our curated experiences immerse you in the rich culture of the region, from visiting historical sites to participating in local traditions and events, ensuring a deep and meaningful connection to the Arabian Gulf heritage in a contemporary way.
